Bounty Brands is a diversified, consumer brands business with a portfolio of leading brands that are available in over 40 countries globally. Our revenue has now grown to over ZAR3.7billion (US$285million, EUR255million) and our EBITDA to ZAR471million (US$36million, EUR32million) since our inception in February 2014.

We are in the business of creating, acquiring and building brands in selected Southern African and Central Eastern European markets with the aim of achieving above-market related earnings growth. We create value and grow our businesses through integration, portfolio improvement and shared services. Our brands span a number of consumer sectors with the main focus being on Foods, Home & Personal Care and Apparel.

Bounty Brands Holdings Plc, the listed entity, is registered and incorporated in England. It is owned and backed by Coast2Coast Capital, a private investment company using its own sources of capital, headed by Gary Shayne (CEO) and Cris Dillon (COO). Established in 2007, Coast2Coast employs a team of >50 investment professionals and is responsible for executing acquisitions in accordance with the Bounty Brands strategy. Prior to the creation of Bounty Brands, Coast2Coast successfully listed Ascendis Health on the pharmaceutical sector of the main board of the JSE in 2013, which now has a market capitalisation of over ZAR9billion (US$670million, EUR590million). Most recently, Coast2Coast also founded Marlin Homeware in Australia. The vision of Marlin Homeware is to invest in established, defensible home and care consumer brands in high growth markets outside of South Africa, with an initial focus on Australasia.

Our vision

To create a successful multinational consumer brands business delivering superior and sustainable growth.

Our History

  • 2014

    Founded by Coast2Coast Capital

    Bounty Brands is created with an acquisitive, synergistic and organic growth strategy. The strategy targets consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for acquisition of leading brands.

    Acquired Vans (#2 in canvas sneakers, SA), essence & Catrice cosmetics (#1 in volume share, SA) and Table Charm (#1 in direct selling home ware, SA).

  • 2015

    Hit R1bn in Annual Revenue

    Acquired Annique Health & Beauty (#1 Rooibos skincare brand, SA), Jeep (#1 out-door apparel brand, SA) and Liberty Foods (#2 wholesaler in food services, SA).

    Hit R1bn in annual revenue, announces its intention to list in 2018. Delivered on its off-shore strategy by expanding into Central & Eastern Europe and acquires Sonko, the market leader in rice, groats and dry bread products in Poland.

  • 2016


    Acquired Tuffy (market leader in recycled refuse bags in South Africa), Goldenmarc (Category leader in household cleaning and kitchen accessories), Genesis (leader in wholesale cleaning solutions).

    Acquired iconic, leading fashion brands Diesel and Levis.

  • 2017

    IFC invests US$22m in Bounty Brands

    IFC, a member of the World Bank Group invested $22m to support the expansion of Bounty Brands.

    Bounty Brands Holdings Plc is registered and incorporated in England and Independent Non Executive Directors and a Group Company Secretary are appointed.