Bounty Brands is a diversified, consumer goods business with a portfolio of leading brands that are available in over 40 countries globally. Our revenue has now grown to over R3.2billion (US$247million) and our operating profit to R471million (US$36million) since our inception in February 2014 and we expect this to grow beyond R5billion (US$350million) in revenue and R1billion (US70million) in profit by the end of 2017.

We are in the business of creating, acquiring and building brands in selected local and Central Eastern European markets with the aim of achieving above-market related earnings growth. Our brands span a number of consumer sectors with the main focus being on Foods, Personal Care and Home Care.

We’re also owned and backed by Coast2Coast Capital, an on-balance-sheet investment house headed by Gary Shayne (CEO) and Cris Dillon (COO). Established in 2007, Coast2Coast employs a team of 50 investment professionals and is responsible for executing acquisitions in accordance with the Bounty Brands strategy. Prior to the creation of Bounty Brands, Coast2Coast successfully listed Ascendis Health on the pharmaceutical sector of the main board of the JSE in 2013. Most recently, Coast2Coast also founded Marlin Homeware in Australia. The vision of Marlin Homeware is to invest in established, defensible home and care consumer brands in high growth markets outside of South Africa, with an initial focus on Australasia.

Visit Coast2Coast Visit Ascendis Health Visit Marlin Homeware

Our vision

To be the fastest growing diversified consumer goods company in our core regions.

Our People

Our People
  • Stefan Rabe

    Stefan Rabe

    Chief Executive Officer

    Stefan (BSc,BCom) is responsible for the daily running of Bounty Brands. He has strong executive and general management experience, gained from a diverse career spanning Mining, Financial Services and FMCG Distribution. Most recently, Stefan was Regional GM for Axiz Workgroup, Regional Executive at Axiz and COO for HSBC Asset Management.
  • Peter Spinks

    Peter Spinks

    Chief Financial Officer

    A qualified chartered accountant with strong commercial skills, Peter is responsible for all financial, audit and risk functions at Bounty Brands. He completed his articles at KPMG after which he was seconded to Dublin. He then moved to Ernst & Young’s Transaction Support team in London for 3 years gaining global experience. Most recently, Peter was Financial Director at Snackworks, a division of the JSE-listed AVI.
  • Anton Van Zyl

    Anton Van Zyl

    Director: Bounty Foods and Group Marketing

    Anton (B.Econ) joined Bounty Brands in January 2016, bringing with him 24 years’ multi-national FMCG experience. He has experience across multiple categories, both locally and internationally, having lived and worked in Africa, the Middle East and Russia with the likes of Unilever, Mars Inc. and Pioneer Foods, in a variety of senior marketing and general management positions.
  • Nick Badminton

    Nick Badminton

    Non-executive Chairman

    Nick has over 30 years’ experience in the Retail and FMCG sectors, most recently as CEO of Pick n Pay from 2007 to 2012. Nick provides strategic guidance to Bounty Brands, both in the organic growth of its operations and in the execution of its acquisitions.
  • Chris Bull

    Chris Bull


    Chris Bull is the Chairman of the Board of Bounty Brands Holdings Plc, the eventual listed company, based in London. He brings over 30 years FMCG experience to the group, mostly spent with Unilever, reaching the position of global Chief Customer Officer. Prior to that, Chris spent 5 years as CEO of McBride Plc, the London FTSE listed leading supplier of private label consumer goods in Europe. In addition to being familiar with the South African market he has also worked with Central & Eastern Europe for almost 20 years.

Our History

  • Early 2014

    Founded by Coast2Coast Capital

    The strategy behind the creation of Bounty Brands is one of acquisitive, synergistic and organic growth. We identify consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for the acquisition of a leading brand. We then do bolt-on acquisitions of related brands to further strengthen our position in this sector, extract synergies and accelerate organic growth. This has been the recipe for our success to date.

  • Mid 2015

    Hit R1bn in Annual Revenue

    We hit our target of R1bn in annual revenue with local acquisitions in Home Care, Personal Care and Wear markets and we announced our intention to list in 2017 when we reach R5bn in annual revenue and R1bn in operating profit.

  • End 2015

    Set sail off-shore

    We started delivering on our off-shore strategy when we expanded to Central and Eastern Europe and acquired our first food business, Sonko. Sonko is the market leader in rice, groats and dry bread products in Poland.

  • Mid 2016

    On track for dual listing in 2017

    We’re delivering on our goal to list in 2017 having hit another milestone of R3.2bn in annual revenue and R500m in operating profit! We also announced that we’re headed for a dual listing, on both the London Stock Exchange and the JSE.