Our Story

  • 2014

    FOUNDED BY COAST2COAST CaPITAl

    Bounty Brands is created with an acquisitive, synergistic and organic growth strategy. The strategy targets consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for acquisition of leading brands.

    Acquired Vans, essence, Catrice and Table Charm.

  • 2015

    Bounty Brands Sails Off-shore

    Bounty Brands delivers on its off-shore strategy, expanding into Central and Eastern Europe by acquiring Sonko, the market leader in rice and dry bread products in Poland.

    Acquired Annique Health & Beauty, Jeep and Liberty Foods in South Africa.

  • 2016

    BOUNTY BRANDS BUILDS SCALE

    Acquired Tuffy, Goldenmarc and Genesis, bolstering the Home & Personal Care Division.

    Acquired Footwear Trading which has the licenses for Diesel, Fila, Levis and Jeep (footwear) brands in South Africa.

  • 2017

    IFC INVESTS US$22M IN BOUNTY BRANDS

    IFC, a member of the World Bank Group invested $22m to support the expansion of Bounty Brands.

    Bounty Brands Holdings Plc is registered and incorporated in England and Independent Non Executive Directors and a Group Company Secretary are appointed.

    Acquired Unitop, Stella Pack, Bez Gluten and Profi in Poland, strengthening Bounty Brands’ position in Central and Eastern Europe.