Bounty Brands is created with an acquisitive, synergistic and organic growth strategy. The strategy targets consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for acquisition of leading brands.
Acquired Vans, essence, Catrice and Table Charm.
Bounty Brands delivers on its off-shore strategy, expanding into Central and Eastern Europe by acquiring Sonko, the market leader in rice and dry bread products in Poland.
Acquired Annique Health & Beauty, Jeep and Liberty Foods in South Africa.
Acquired Tuffy, Goldenmarc and Genesis, bolstering the Home & Personal Care Division.
Acquired Footwear Trading which has the licenses for Diesel, Fila, Levis and Jeep (footwear) brands in South Africa.
IFC, a member of the World Bank Group invested $22m to support the expansion of Bounty Brands.
Bounty Brands Holdings Plc is registered and incorporated in England and Independent Non Executive Directors and a Group Company Secretary are appointed.
Acquired Unitop, Stella Pack, Bez Gluten and Profi in Poland, strengthening Bounty Brands’ position in Central and Eastern Europe.