Bounty Brands is a diversified, consumer brands business with a portfolio of leading brands that are available in over 40 countries globally. We are in the business of creating, acquiring and building brands in selected Southern African and Central and Eastern European markets, with the aim of achieving above-market earnings growth. Our brands span a number of consumer sectors with the main focus being Foods, Home Care and Apparel.
We create value by combining entrepreneurial energy with modern management practices. Apart from an increased focus on sales and brand development, we also add value by integrating select businesses and processes, thereby reducing costs and improving efficiencies. The increased scale of Bounty allows the underlying operations to benefit from professional shared services and a dedicated portfolio improvement team aimed at extracting value through the continuous improvement of operational processes.
Bounty Brands Holdings Plc is registered and incorporated in the United Kingdom. It is backed by Coast2Coast Capital, a private investment company, established in 2007. Prior to the creation of Bounty Brands, Coast2Coast successfully listed Ascendis Health on the pharmaceutical sector of the main board of the JSE in 2013, which now has a market capitalisation of over ZAR7billion.