Bounty Brands is created with an acquisitive, synergistic and organic growth strategy. The strategy targets consumer goods sectors which exhibit above-average growth and are fragmented enough to allow for acquisition of leading brands.
Acquired two businesses representing a number of leading international brands in SA (including Vans, essence and Catrice), as well as Table Charm, a direct selling specialist.
Bounty Brands delivers on its off-shore strategy, expanding into Central and Eastern Europe by acquiring Sonko, the market leader in rice and dry bread products in Poland.
Acquired Annique Health & Beauty, Jeep and Liberty Foods in South Africa.
Acquired Tuffy, Goldenmarc and Genesis, bolstering the Home Care Division.
Acquired Footwear Trading which has the licenses for Diesel and Jeep (footwear) brands in South Africa.
Acquired Unitop, Stella Pack and Profi in Poland, strengthening Bounty Brands’ position in Central and Eastern Europe.
Bounty Brands successfully integrates its four apparel businesses into one. Now called Bounty Brands Apparel, the integrated business operates out of a single, modern distribution center located in Epping (Cape Town) facilitating future growth and greatly improving efficiency.
Bounty Brands South Africa concludes a R1.4bn investment by VIA Brands (a BEE consortium of black women investors) representing 37% of Bounty’s South African business.
Arrow Brushware (Pty) Ltd is acquired. As one of the largest manufacturers of brooms and brushware in South Africa, it complements Bounty Home Care’s current mop manufacturing capabilities.